5 Mobile Innovations to Motivate the B2B Marketer
More tools are available to forge a path on this new frontier The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media...
View ArticleSocial Media In Demand Generation: Cracking The Mystery
So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your...
View ArticleFormulas for B2B Marketing
When it comes to online B2B marketing, too many people fancy themselves an internet guru. They all claim to have the magic formula for optimizing leads, lead scoring and sales. And some of their...
View ArticleMarketing Automation in a Social World: Take Some of the Work Out of Online...
Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation. What is a social media marketer to do?...
View ArticleSEO in Lead Generation: 2012 Budget Analysis
Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. After all, most leads these days tend to be generated online. Even so, various companies...
View ArticleB2B Social Media Marketing Statistics to Ponder
Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing...
View ArticleGame Theory for Marketing Automation
If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything...
View ArticleAlgebra, Analytics & Automation for Marketing ROI
The three As: Algebra, Analytics and Automation. If you’re not using these three concepts in your online campaigns and for determining marketing ROI, your numbers aren’t adding up the way they could...
View ArticleThe Art of Guest Posting: 7 Tips to Writing a Successful Pitch
You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. But how do you go about asking? That’s where a pitch letter comes in. Similar to...
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How to Make Your B2B Marketing Breakthrough During the Holidays
For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the expense of exercising. While many B2C...
View ArticleWhat Galileo Can Teach Marketers About Lead Generation
Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the...
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Where Social Media Marketing Fits In Your 2012 Budget
Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks...
View ArticleWhat Stephen Hawking Can Teach You About Social Media Marketing Strategy
Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United...
View ArticleCan B2Bs Use Social Media to Improve Marketing Effectiveness?
Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs....
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9 Elements For A Successful Marketing Program Mix
Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify...
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How to Hire an Awesome Inbound Marketing Manager
As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that...
View ArticleThe Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts
Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It...
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How to Make Your B2B Content Marketing More Successful
As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. How do you do...
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An Example of a Well Executed Event: Blueglass 2012
Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the...
View ArticleContent Marketing Is Now Visual – Are You Ready?
You’ve finally convinced your boss that content marketing is critical to your marketing strategy. You’ve found an editor that understands your industry. You’ve even purchased a marketing automation...
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